Author Archives: DataPins

GPS Photo Tags for GMB vs. Schema Pins (Myth vs. Reality)

GPS Photo Tags for Google My Business

Many SEO experts have examined the myth of GPS photo tags influencing Google Maps rankings. Here’s the reality, it doesn’t work. However, don’t confuse GPS photo tags with other kinds of SEO techniques, such as schema markup — which can, in fact, influence rankings.

Local businesses have been trying to gain an edge since SEO’s inception, and many myths, legends, and fairytales have come along for the ride. Unfortunately, since Google doesn’t publicly release its algorithm, the industry has a history of guessing games, many of which lead people down a rabbit hole that wastes their time and resources.

What is Image Geo-Tagging?

Geo-tagging, also referred to as GPS photo tags, is the insertion of location information into the file data of any given image. The actual tags are the location information of the photo. 

For instance, one might geotag a photo by inputting latitude, longitude, and altitude information into the EXIF data of a given image. You can then add the geotagged photo to your Google Business Profile to feed Google more information about the picture and the physical location.

An SEO Alternative To Geo-Tagging

While geotags don’t work for SEO, as Google strips the EXIF data from the image as soon as it’s uploaded, another SEO technique influences rankings. Schema markup is not a new concept for those who’ve studied SEO. However, using schema markup for location-specific information is underutilized. New software called DataPins maximizes schema markup for city pages.

What are Schema Pins?

Schema pins are pieces of unique map data, in schema form, generated by the DataPins app. Just like with GPS photo tags, the basic principle is to create unique, location-oriented content for your website – or in the case of the emphasis of today’s post, your Google My Business page. The difference is that Schema Pins influence rankings. 

For example, let’s say you are a roofer and re-shingling a roof in Fort Worth. With the DataPins app, you can take a picture of the worksite, enter the location information, and have unique image and map content published to the relevant sections of your Google My Business page. It’s pretty much automatic and doesn’t require you to manipulate EXIF data. 

Schema Pin Example

Schema pins display pins on the map where the service took place. Unfortunately, some confusion remains regarding schema pins and their relationship to geotags (none). However, misinformation is floating around on YouTube and other forums, so we thought we’d clear it up for 2023.

The Basic Principles

Both geotagging and schema pins aim to increase the relevance of your content to specific searches. The more relevant your content is to someone’s online query, the better your chances are of ranking on the first page. But, of course, the first page is always where you want to be. 

For example, let’s say someone searches for “roofers in Fort Worth.” Google will scan the internet for content related to roofers in Fort Worth. The unique content you have that pertains to “roofers in Fort Worth” increases your chances of ranking as one of the top search results. 

Both GPS photo tagging and schema pins generate unique content that is location-specific. The myth, however, is that GPS photo tags for Google Business Profile are more effective than schema pins. Here’s why that’s simply a myth.

GPS Photo Tagging Study

In one study conducted over one month, GPS photo tagging had a negligible effect on search engine rankings. The study targeted 16 different keywords and involved 18 unique posts, each with its own geotagged image. The study concluded that six keywords dropped in rankings (2 were actually displaced to the 51st position or lower), nine didn’t change at all, and only three improved rankings (likely unrelated).

In our humble opinion, gaining a ranking for 3 out of 16 keywords and sliding down on 6 is not an improvement. Hence, GPS photo tags for Google Business Profile aren’t effective. They don’t work at all.

The Schema Pins Study

On the other hand, Molberg Plumbing LLC used Schema Pins with notable success. The study data tracked organic search discovery rate, new online review submissions, and new content generation. The study was conducted over a year and involved a real-time Google Business Profile marketing strategy using Schema Pins.

The study concluded that the Schema Pins helped the company reach an organic search discovery rate between 84% and 87%. Customer reviews for the company also tripled across multiple platforms. Lastly, after a year of use, Schema Pins continually added fresh content to the Google My Business page of Molberg Plumbing LLC. 

While some still insist that GPS photo tags for Google My Business can help increase online exposure, there is no doubt that Schema Pins work. 

How Schema Pins Work

We have gone over how Schema Pins work to add fresh content to your website and Google Business Profile and how they can help you rank higher on location-specific searches. But Schema Pins are a massive boon to SEO because they help you get more customer reviews which are vitally important for SEO.

With the DataPins app, once a pin is added, a text is automatically sent to the customer with a link to a page to leave a review. This automated review request process was shown in the same study mentioned in the previous section to be more effective for getting customer reviews than other methods. 

Get Started with DataPins

DataPins is all about sustainability and scalability. It can help expand your business by increasing its digital footprint. The app is very user-friendly and automates many critical digital marketing processes. To learn more or get started with DataPins, give us a call or shoot us a message.

Posted: | Updated: Dec 30, 2022 | Categories: Local SEO

Roofing Company Reputation Management Software for 2022

Review Software for Roofers Cover

Roofing company reputation management software is necessary for all roof repair businesses in 2022. While dozens of suitable options exist, DataPins is the only tool that offers both reviews management and Local SEO automation.

For local contractors, ranking in multiple cities is one of the most important parts of their online marketing campaign. Combining increased visibility with enhanced reputation is a great combo.

Reputation Management for Roofing Companies

For roofers, reputation management is vital to maintaining and increasing consumer interest, trust, and retention. Because of how Google’s local search algorithm is constructed, reviews matter greatly to local SEO. Roofing companies that demonstrate credibility in a particular service area can rank on Google in those zip codes, even without their primary business address being located there. 

Aside from the SEO benefit of reputation management software, roofers with several positive reviews will also convert at a higher rate than competitors. Because consumers gauge trust based at least partially on review ratings, both the quantity and quality of such reviews matter. Aside from Google, reviews on Facebook and Yelp also matter.

Why Roofers Need Reputation Management Software

It’s easy to see why a good reputation helps roofers get more customers and keeps them returning when services are needed. But establishing such a reputation takes work, not just on the ground with your services but also online with your digital marketing campaign.

A series of tasks are required to both establish and maintain a roofing company’s standing in one or more communities. Software like DataPins makes these aspirations a reality and does so without you needing to get involved in the grind of internet marketing and reputation management. All you need to do is conduct pinning on job sites so you can rank everywhere.

Convert Roofing Customer Prospects

Finding a local roofer online is one thing, but trusting them enough to use their services takes us a step beyond. After all, a great website that is properly optimized can rank on Google for certain keywords. Still, to really convert leads at a high rate, the visitor must be able to verify your reputation through 3rd party platforms like Google Business Profile, Facebook, and Yelp.

It helps when reviews from these 3rd parties are integrated onto your company website so that social proof exists without the user having to go to each site to find out your reputation. With DataPins, you can display all of your reviews from 3rd party platforms like Google Business Profile directly on your homepage, review page, and local city page.

As visitors see that you provide the service they are interested in and have reviews from credible sources to confirm that these services have been performed within their area, they will convert.

Local Roofer GMB Reviews

Simply put, reviews impact conversion and can make up to a 275% difference, according to our internal estimates

Expand Your Service Areas

Roofers often ask digital marketing agencies about how to rank for keywords in multiple cities. If your business address is located in Pinewood, FL, but you’d like to rank in the larger area (Miami), it is critical that you establish credibility within the Miami city lines. Now how do you do that? Through pin technology through DataPins.

When you service a customer in the city of Miami, you will pin at their residence and take a picture of the job. This pin will be routed to your Miami city page on your company website, and when that same customer leaves a review, it will be verified as from Miami and also appear on your city page.

Your page gains authority as Google sees this user-generated content from a reliable and local source. While this is often thought about in large cities, it can be done for any location.

Roofing Areas Served Screenshot

The concept of Geo-reputation suggests that your brand’s authority changes based on each zip code

Improve Online Visibility

We noted that reputation and local SEO are closely related. Businesses that rank well on Google’s Local 3-Pack typically have a good reputation and an established presence in one or more service areas. Traditional organic search results can also be influenced by reputation, especially when the query has buyer intent and targets a local service (like a roofer).

DataPins software helps roofers appear more prominently online, where it matters most. As potential customers view your business entities (websites, listings, etc.), they are exposed to your brand. Leads generated through your brand exposure are far superior to leads you would buy from a 3rd party leads service.

Exclusive leads convert at a higher rate and also have a greater chance of becoming repeat buyers. The most efficient route to exclusive leads is through web presence and visibility. DataPins reputation management tool helps you achieve this goal.

Local Roofer Map Pack Ranking From Local SEO

An enhanced reputation is only as effective as your company’s overall visibility

Reviews Management for Roofers

Contrary to conventional wisdom, a perfect 5-star review rating is not ideal for roofers. Consumers suspect illegitimacy when they find any business with absolutely perfect reviews across the board. You’d rather sit between 4.5 and 4.9 on aggregate star ratings to achieve the greatest performance and earn the most trust.

Aside from the rating, reviews can be challenging to manage, especially for a full-time roofer. 

Review Responses

When someone leaves a scathingly negative review, someone must be there to respond to it in a calm and respectful manner. Review responses have value even for positive reviews. When potential customers see that you are responsive in both negative and positive cases, they are more likely to view you as a viable candidate. 

Negative Review Response

Review responses reflect your company’s attentiveness and concern for existing customers

Review Platform Diversity

Reviews are most effective when spread across multiple sites. It also gives your company more validity when people can see that multiple sources have formed a reputation rating on your service.

DataPins helps roofers manage reviews on multiple 3rd party platforms, including Google, Facebook, and Yelp. Google is the most trusted and the most influential for SEO results, but each platform provides its own contribution to your roofing company’s presence.

Facebook Reviews Rating Screenshot

Diversifying your review sources (Google, Facebook, Yelp, etc.) helps enhance your reputation

Review Presentation

Since spreading reviews through multiple platforms is best for credibility and SEO, it makes sense to have a place where potential customers can view all of these reviews at their convenience.

With DataPins, that place will be your company website through the DataPins widget (compatible with WordPress and other CMSs.) Reviews are displayed as a form of social proof so that visitors are convinced that your company is trustworthy and credible. 

Social Proof Screenshot

SEO-friendly review widgets use API to pull authenticated reviews from Google and other sources

DataPins Reputation Management Tool for Roofing Companies

For an all-in-one software solution for roofers needing reputation management, DataPins is a must-have. In addition to the pins and display widgets, DataPins is the best reputation management software for roofers who are looking to rank for local keywords.

Local SEO is an integral part of the DataPins tool and really what separates it from most other software brands. Roofers can trust that this software will help them achieve all of their reputation goals.

SEO for Multiple Cities: The Ultimate (2023) DataPins Guide

Rank SEO in Multiple Cities Blog Cover

SEO for multiple cities has always been of the most frustrating components of an online marketing strategy. Local businesses have an office address in one zip code and have trouble ranking for nearby cities that they regularly service. Considering the amount of work these businesses do in the nearby areas, it doesn’t seem fair.

This frustration was the impetus for creating DataPins, a Local SEO tool that helps contractors rank in multiple cities throughout their service areas. DataPins wraps schema check-ins, geo-coordinates, original images, and captions into a “pin” that gets published to the most relevant local landing pages.

Since the inception of SEO, small businesses have consistently faced the problem of ranking for keywords in multiple cities. This is especially challenging to Service Area Businesses (SABs), who often serve a wide range of areas and communities.

Although their office address (or home office) may be located in a small suburb, they can travel 10 minutes to reach consumers in a much larger metro area. But how are these consumers going to find them?

Here’s what we know about ranking for multiple zip codes in 2023:

Google Maps Results Favor Address Proximity

Many local SEO experts have demonstrated that Google Map Pack rankings favor the local listing whenever possible. The location data is based on the verified address of your Google Business Profile. If you are a roofer whose business listing is set in Plano, TX, you will have trouble showing up for terms like dallas roofer, or roofer near me when the searcher’s device is pinged within a Dallas zip code.

See an example below:

Dallas Roofer Local Search

Plano roofing companies will have a very difficult time ranking for queries containing “Dallas.”

Organic Rankings are Based on Other Factors

Generally, local SEO city landing pages will only rank if A) they are endorsed through links from other relevant entities within that community or B) they have original content (like user-generated reviews and pins) that validate a business’s credibility within a specific geographic radius.

With DataPins’ technology, reviews and pins are added to location pages (automatically) which allows the page to rank in a city that your business has serviced but is not actually located in. See an example:

Plano Roofer Organic Search

It’s easier to rank outside of your address city on traditional organic results (with city pages)

Google Business Profile Service Area Challenges

Google Business Profile is an essential tool for marketing your business. It makes it easier for people who need your services to find you. But what if you are a service area business? Ranking outside your main zip code is notoriously difficult because Google prioritizes local searches based on which businesses have a physical address within the specified area.

And, the further your venture out from your physical address, the more competition there is. You may only have ten or so competing businesses within your own zip code, but that number balloons to dozens the further you go out.

Google is always trying to enhance its user experience, and location specification is a big part of that. That’s why it has been so difficult for service area businesses to get ranked in the areas that they serve. 

The following guide examines the challenges related to Google Business Profile service area ranking. We will also discuss some ways you can overcome those challenges and be seen by more people outside the city where your business is physically located

Google Business Profile Areas Served

Google Business Profile used to have a feature that allowed businesses to set their physical location and then an “areas served” radius that surrounded that centralized location. It was a nice and convenient feature, to be sure. But people started abusing it. Businesses were frequently exaggerating their service area radius just to show up in more searches even though they didn’t really work in those areas.

So naturally, as part of Google’s ceaseless quest to make their users happy, they struck this feature down. Now, it isn’t so easy to rank using the Google Business Profile service area feature, as many businesses have found out. But as Google shut one big door, they opened a window at the same time.

Service Area Businesses (SABs)

Service area businesses were thrilled when Google unveiled its new service area features. While it’s not as easy as expanding your area’s served radius on a map, it increases the quality of search results, which in the end, is better for your business.

There is now a Google Business Profile wizard that helps you specify all of your unique areas served. And while it can be a bit tedious (especially if you operate in a lot of cities), it is really very simple. There is now a “Where do you Serve Your Customers” section of the Google Business Profile setup process.

You can list as many areas by name as you want in this section. The city names you enter will then appear under the Overview section of your Google Business Profile.

Zip Code SEO Rank

Business owners operating in large cities like Los Angeles and Dallas may encounter another challenge with their Google Business Profile service area. Cities like these are massive and have multiple zip codees within their specific areas and neighborhoods.

The problem is that these smaller areas are still covered under city names like Los Angeles and Dallas. So business owners in these types of areas haven’t been able to let their customers know that they serve their specific area until recently.

In addition to including city names, Google has made it easier for businesses in large metropolitan areas to be found by searchers. You can now enter specific zip codes for areas that may not have their own specific name.

Adding New Service Areas to GMB

Another way Google has made it easier for businesses to manage their Google Business Profile service area is by not locking them into one area after they set up their profiles. You can go into your Google Business Profile dashboard and change the Storefront Address and Service Area sections as needed.

This is a great feature for growing businesses and frequently adding new cities to their service coverage area. 

Projecting Future Google Business Profile Updates

The challenge of ranking outside one’s own zip code is just one in a series of many more. As Google endlessly finds ways to improve its service, there will surely be more changes to frustrate business owners and DIY marketers alike. 

It’s important to understand these challenges as they arise so that you can find ways to overcome them. Here at DataPins, we must stay abreast of all such changes in ranking criteria and other marketing trends. Our software was designed to address these service area challenges specifically.

Can You Have A Google Listing With no Address?

So, can you be listed on Google Business Profile with no physical address? The simple answer is no. You cannot set up and verify your Google Business Profile with no physical address given. This is because a physical address is an important part of the Google Business Profile verification process.

To verify you as a real business, Google uses the physical address you give to send out a verification number. Once you confirm this verification number with Google, your listing will be verified.

So the simple answer is no, but once you verify your address through Google, you can mark your listing as a Service Area Business (SAB), which allows you to hide the verified address from the public.

GMB Hidden Address

You must verify your physical location with Google, but you can then hide it from the public

You Can Still Use Google Business Profile

Using the examples mentioned earlier in this post, you may run an online business or operate your business out of your home. Using Google Business Profile is critical for service areas businesses because it lets your customers know that you operate in their area.

Yes, you do have to give some physical address for Google to verify your business, but the good thing about the verification process is that the address you give doesn’t have to be a storefront address. In other words, you can give Google your home address if your business doesn’t have its own physical address.

But what if you don’t want to give out your home address?

Hiding your GMB Address

The process of listing your home address on Google Business Profile but keeping it invisible to the public is actually very easy:

  • Navigate to the dashboard of your Google Business Profile
  • In the top right-hand corner, click the button that reads “Manage Now.”
  • Provide the business name information it asks for during the prompts
  • Once you have filled out your business name information, you will be prompted to list an address for your business. 
  • List your home address or the residential address you wish to use
  • Check the “I deliver goods and services to my customers” box
  • Then, check the “Hide my address (it’s not a store) box 
  • Complete the setup process as normal

See? We told you it was easy. Now your business can be verified, and your home address won’t be available for the public to see.

Service Areas

Now that you know how to set up your Google Business Profile listing without using a business address, it’s time to list the areas that you serve. Listing service areas on GBP is absolutely crucial for service area businesses.

When people click on your Google Business Profile, they will see whether or not you operate in their area under the overview section. In fact, 97% of people will use online resources like Google Business Profile to research local businesses. 

So you simply cannot afford to omit this step. Luckily, the process is pretty easy, if not a bit tedious. Google My Business now allows you to enter as many individual locations as you want when you set up your listing. In the setup wizard, you will see a section titled, “Where do you serve your customers?”

In the field they provide, you can type in the names of the cities that you service. You can also enter zip codes if you want/have to be really specific.

Need More Answers?

We hope you have found our post helpful. Always remember that you don’t have to be pigeonholed or hindered in any way if your business does not have a storefront address. Arm yourself with the answers and resources you need to thrive. DataPins software is designed to improve SEO for multiple cities and help SABs rank in multiple zip codes throughout their service areas.

Posted: | Updated: Dec 30, 2022 | Categories: Local SEO

7 Insightful Reputation Management Statistics for 2022

Reputation Management Statistics Cover

Reputation management statistics. Are they reliable? We know that fake online reviews statistics exist. Anyone can just make up a number and publish it as empirical data. DataPins has collected a series of stats that we find the most reliable so that you, as a customer, can understand the importance of online reputation management software for SMBs.

Reputation management is an indelible part of the business review process. Your customers’ reviews play a part in how others perceive your business. That can be a scary prospect for many business owners. However, when you take control of your brand’s reputation, you can produce terrific results.

7 Statistics for Reputation Management

1) Negative Reviews are Massively Impactful

The impact of a single negative review can’t be understated. In a survey conducted by Review Tracker, it was found that 94% of respondents reported that a negative review has kept them from patronizing a business in the past. Understanding how much impact a negative review can have is the first step toward traversing the pitfalls of reputation management.

Negative Review Screenshot

2) Replying to Reviews is Important

Many business owners think their job is done when a customer has left a positive review of their goods or services. But to leave a good review alone is to leave a great opportunity on the table. That’s because 71% of consumers are inclined to return to a business that has responded to their reviews. And so many business owners are failing to do so.

A whopping 63% of survey responders say that a business has never left a reply on their reviews. Replying to reviews lets a customer know that you value their input and experience with you. It is also a great way to engage and build up a rapport with your customers – critical for reputation management.

Good Review Response Screenshot

3) Replying to Negative Reviews is Also Important

What do you do with negative reviews? Do you leave them alone and hope they get buried by positive reviews? How do you turn a negative review into a positive business perception? A Cornell University study suggests that one way to do this is to respond to negative reviews.

When you own up to a perceived flaw in your business, you show customers that you care about providing good service. Be sure to reply to negative reviews kindly, and seek ways to improve your service.

Negative Review Response Screenshot

4) Business Ratings Matter

Google My Business profiles are important. And your ratings could tell the tale of your success. Tons of statistics point to the importance of your business rating. For instance, only 53% of consumers would consider trusting a business with less than a 4-star rating.

And if your business is under a 5-star rating, you could lose up to 12% of your potential customer base. Doing what it takes to achieve and maintain a high business rating can help propel your business to success.

Google Reviews Management

5) Review Content is A Commodity

What is review content? Review content is literally what a customer has written in a review about your business – and it is almost as precious as gold. People trust what other consumers have to say about your business.

In a Forrester study, it was found that review content actually ranks higher than content created by a business or organization. This suggests that people are more willing to believe what others have to say about your business than what you have to say about it.

Local SEO Automation Screnshot

6) Keeping Current Reviews is Vital

A staggering 85% of consumers don’t rely on reviews that are more than three months old. Reputation management is an ongoing job, but this statistic drives the point home. If you are not cultivating reviews from your customers and not making it easy for them to do so, you are falling behind.

Consumers are very “what have you done for me lately?” oriented, and you need to keep current reviews to draw new customers to your business.

3-Month Old Review Screenshot

7) Reputation Management is Important for Staffing

On the employee side, it is clear to see that reputation is essential to keeping a robust staff. As we read in another Review Trackers article, 84% of job hunters consider a company’s reputation critical to which jobs they apply for.

If your company’s reputation is terrible, you may have the bottom-of-the-barrel choices in terms of applicants, perpetuating sub-par service and reputation.

Bad Review Rating Screnshot

Applying Stats to The Real World

Think about it; just one bad review can negatively affect how potential customers perceive your business. And in the digital age, that is a surefire blow to your finances. But it’s not all bad news for business owners.

Reputation Management Statistics for Small Businesses

Taking Control of Your Reputation

You shouldn’t be frightened at the thought of reputation management. In fact, you should be heartened by it. Because it is so easy for people to get a gauge on your business with search engines and online reviews, you have a golden opportunity to take control of your business’s reputation and mold the narrative in your favor. 

Time is Money

We understand the challenges and time constraints of the modern business owner. In times like these, it is more important than ever to manage your business’s reputation successfully. But it is a laborious and time-consuming process. We are here to help.

Here at DataPins, we specialize in leveraging your business’s customer reviews towards more sales. We offer review management for agencies and small businesses. Our software provides geolocation coding and reputation management services.

Be Proactive

It can be easy to get bogged down in these reputation management statistics but don’t let the numbers get you down. Be proactive. Reply to reviews, both good and bad, stay engaged with your current customer base, and always be on the lookout for ways you can improve your products and services. There is always something that can be done to improve your company’s reputation, so stay vigilant. 

And as always, we can help manage your company’s reputation, improve it, and provide you with a host of services to help your site rank higher on SERPs.