When Drain to Drain started using DataPins in February 2025, they were understandably optimistic about the potential for an increase in online visibility on Google Maps, Google organic search, and ChatGPT.
What transpired, however, is something that almost no one could have predicted. After the plumbing company began generating dozens of pins, their website showed up for what those of us in the digital marketing industry refer to as “The Impossible 4.”
Their website ranked within the AI Overview, AI Overview Citation #1, Featured Snippet, and Knowledge Panel for a pin-drive search query.
Ranking for “The Impossible 4”
As a plumbing company in St Lucie, FL, that also serves the surrounding areas, Drain to Drain set out to expand visibility through organic search.
The most coveted pieces of real estate SERPs are the AI Overviews, AIO Citations, Featured Snippet, and Knowledge Graph.
Securing even one of these for a relevant search query is a major “win” for any website, but this company secured all four of them on one query.
Google Analytics Increase
In the age of zero-click search, relevance engineering becomes essential to generating qualified leads for local contractors.
Users may see your company in an AI-generated answer or featured snippet, which registers in their brain as an authority recommendation.
As a result, they then contact your business directly, which can often not be tracked through tools like Google Analytics.
The beauty of DataPins is that it converts your company into a digital brand that can be synthesized by LLMs and AI platforms like Gemini and ChatGPT, and it also increases trackable clicks.
You can see below that in just 60 days after DataPins usage, their website traffic increased by 498.6%:
AI Synthesis
You’ve been correctly synthesized when AI platforms like Gemini, ChatGPT, and Perplexity start including your company in answers.
This can be a challenge for local service area businesses (SABs), which is why our team invested millions into engineering DataPins for the AI search age.
While DataPins maximizes clicks and traffic under the standard SEO principles, it also future-proofs companies from the upcoming shift (which has already started).
You can see an example below where Perplexity.AI recommends Drain to Drain based on a specific pin:
The Ongoing Benefit of DataPins
Despite achieving a SERP position that few companies in history have ever captured, Drain to Drain has still only scratched the surface of DataPins’s unlimited potential.
Since the AI-powered DataPins converts real jobs into digital brand signals using E-E-A-T and relevance engineering, every job, service, material, and location is a new opportunity to expand coverage and increase lead generation.
What’s most impressive is that DataPins cannot be replicated by competitors since it uses a specific AI technology crafted by 15+ year veterans of the SEO and digital marketing industry, along with input from local contractors across the United States.
These prompts have been sealed by the DataPins engineers so they cannot be stolen or emulated by knock-off competitors trying to benefit from DataPins’ increasing popularity and dominance in the Local SEO and contractor industries.
DataPins was engineered specifically following Google’s Helpful Content Update Guidelines and the E-E-A-T guidelines for search quality raters.
Considering all these factors, Drain to Drain can expect to continue and expand its dominance throughout Florida for as long as it utilizes the tool.
