DataPins Features
DataPins turns the jobs your team already completes into content for your website. Techs snap photos and add a short description in the app, and each Pin publishes to the pages that match its tag with check-in schema, geo-coordinates, and a mini map.
The same app sends SMS and email review requests and pushes Pins to Google Business Profile, Facebook, and YouTube.
How a DataPins Pin Turns a Completed Job Into Website Content
Publishing a Pin takes a couple of minutes at the end of a job. Your team does the work they already do, and DataPins handles the content, schema, and placement.
- Finish the jobYour tech completes the work on site
- Snap photosJob photos are taken right in the DataPins app
- Add a descriptionThe tech writes a short description, and AI turns it into an SEO-friendly job write-up
- Tag and publishThe Pin publishes to the pages assigned to its tag and to your Pins archive
Pin Features for Local SEO and AI Search Visibility
Every Pin carries several layers of proof. Together they show homeowners, Google, and AI platforms where you work and what you do.
Pins
A Pin is a published record of a real job: photos, a job description, location data, and check-in schema on the pages that match the work. Learn how Pins work.
Pin Tags
Each Pin gets a tag, and the tag decides where it publishes. A tag can be assigned to one page or several, so a single job can support every page it relates to.
AI-Powered Job Descriptions
Techs enter a short description in the app. DataPins uses AI to turn it into an original, SEO-friendly write-up based on the service, the location, and what the tech reported.
Check-In Schema Markup
Every Pin is wrapped in JSON-LD check-in schema, giving Google and AI platforms structured data about the job, where it happened, and the business that performed it.
Automated Geo-Coordinates
Job location comes from the technician’s phone through location services, or it can be entered manually. A scramble option shifts the coordinates slightly to protect the customer’s exact address.
Mini Maps
Each Pin shows a small map with a red pin marking where the job took place, so visitors can see you work in their part of town.
Pins by Location and Pins by Service Page
Where a Pin publishes depends on its tag. Tags assigned to city pages build local proof in those cities, and tags assigned to service pages strengthen those services.
Pins by location
Ranking in cities outside your office address is one of the hardest parts of contractor SEO. When a job in a nearby city carries a tag assigned to that city page, the photos and job details publish there, showing visitors you have worked in their area. Read more about SEO for multiple cities.
Pins by service
Service pages carry the most weight on most contractor websites. Tagging a water heater repair, TPO roof coating, or HVAC maintenance job to its service page adds firsthand job content right where homeowners compare their options.
Employee Pins for every technician
Give each tech access to publish Pins from their own job sites, so your website grows with every crew in the field. When someone leaves the company, remove their access and assign it to the new team member.
Pin Distribution to Google Business Profile, Facebook, and YouTube
A Pin starts on your website and can travel further. The same job content can reach the platforms where homeowners check you out.
The DataPins Google Business Profile integration uploads jobsite photos to your profile, keeping it active with real work. DataPins does not use EXIF photo geotagging.
Standard Pins can be pushed to your Facebook page, so followers see the same completed jobs that appear on your website.
Video Pins publish real jobsite videos to your YouTube channel and embed them in the Pin on your website.
How DataPins Supports Google Maps, Organic Search, and AI Search
Search engines and AI platforms look for evidence that a business does the work it claims, in the places it claims. Pins supply that evidence one job at a time.
E-E-A-T from field documentation
Each Pin documents real work with photos, a job description, location data, and schema. That firsthand record supports Experience, Expertise, Authoritativeness, and Trustworthiness.
Relevance engineering for AI search
Every Pin signals that your business performs a specific service in a specific place. A growing set of Pins helps ChatGPT, Gemini, Perplexity, and Google AI Overviews connect your business to what homeowners search.
Brand and entity signals
Pins, reviews, and profile activity tie your services, service area, and business name together across your website and listings. See how this fits into local SEO with DataPins.
SMS and Email Review Requests for Contractors
Happy customers often mean to leave a review and never get around to it. DataPins sends the link while the job is still fresh.
SMS review requests
Text customers a direct link to your review form as the job wraps up. One tap opens the form, so there’s nothing to search for and nothing to remember. See how SMS review requests work.
Email review requests
Send a second reminder, or reach customers who would rather leave a review from a desktop computer. Asking on more than one channel gives every customer an easy way to respond. See how email review requests work.
DataPins Features FAQ
Quick answers about how DataPins features work. For more, visit the full DataPins FAQ.
Which pages does a Pin appear on?
A Pin appears on every page assigned to its tag, which can be one page or several. Every Pin also publishes to your Pins archive page, so all of your completed jobs are collected in one place.
Can my technicians publish Pins from the job site?
Yes. Each tech can have their own access in the DataPins app, and you can remove or reassign it whenever your team changes.
Does DataPins geotag photos?
DataPins does not use EXIF photo geotagging. Location is attached to the Pin through geo-coordinates and check-in schema, and the Google Business Profile integration uploads jobsite photos to your profile.
Can Pins appear outside my website?
Yes. Standard Pins can be pushed to Facebook and Google Business Profile, and Video Pins publish to YouTube.
See What DataPins Can Do for Your Business
In a free consultation, we’ll walk through Pins, review requests, and distribution, and show you how they fit your trade and service area.
Free consultation. No long-term contracts.
