Sending a review request via SMS can be challenging for business owners. How do you find the review link on Google, Facebook, or Yelp? How do you send it to your customers? Can you automate this process? These are common questions, and DataPins provides the answers.
Below, DataPins provides several helpful tips for sending a review request through text messaging.
Sending a review request through text messaging is shown to increase review frequency and help build an online reputation. Still, you have to understand how to achieve this at scale in 2022.
Tip #1: Include A Link
The first thing you should do is make it easy for your customers to write a review of your business. One of the easiest ways to request a review is to include a short link to your Google review page.
It’s straightforward to get a Google review link; once you do, you can include it in your SMS review requests.
Most people fail to submit a review because the process is too long or too complicated. However, when you send a link that leads right to your review page, you will get much more reviews for your business.
Be sure to include the link in your text message requests. Bonus tip: you can also use this link in your marketing emails.
Tip #2: Keep It Concise
One of the reasons sending a review request via SMS is so effective is that the whole process is quick. When people open a text message, they aren’t expecting to read an essay, so keep your message brief and to the point.
Let the customer know that you value their business and input. Again, a link will help you truncate the message to just the important stuff.
A customer will immediately delete or ignore a text message if the body appears too long. Therefore, keep your message well under 160 characters for the best response.
Tip #3: Personalize your Message
We understand that running a business is extremely time-consuming. However, you should try to take the time to personalize your SMS review requests. Why? Because personalized messages get opened up a lot more than generic ones.
It’s true of emails, and it’s also true of text messages. But unfortunately, most consumers will simply ignore a text message as spam if the message does not seem personalized.
But what do we mean by personalized? For starters, you can use the customer’s name in the first few words of the text message. You can also reference the specific product or service the customer paid for.
Consumers appreciate it when they feel a message has been tailored for them and not just spurted out by some spammy marketing campaign. It may be time-consuming, but you will find that you get a much better response rate when you personalize your text message review requests.
Tip #4: Consider Timing
Timing is also crucial when sending a review request via SMS. Some customers need time to process the service before they can have an opinion of it. An immediate request is fitting for some businesses, but others may need to wait a day or two.
For instance, if you are a painting contractor, you won’t want to ask a customer for a review as soon as you leave the job site. Instead, you will want to let them live with their new paint for a few days to form an opinion.
On the other hand, if you run an HVAC company that provides emergency repairs, you will want to ask your customers for a review while their newly distributed cold air keeps them comfortable inside their homes.
Every business is different, so you must carefully consider the best time for sending a review request via SMS.
Tip #5: Avoid Incentives
One of the biggest mistakes that businesses make is incentivizing reviews. People will eventually catch on when you have bribed your customers to leave a review because such coerced reviews tend to be disingenuous.
You want your reviews to be as detailed and honest as possible, so don’t offer discounts or freebies when you request your reviews. Furthermore, incentives violate most platforms’ guidelines and can get your account banned.
Instead, simply let the customer know how much their review means to your business. Again, you’ll find that most consumers will be more than willing to submit a review of your business if you simply ask them.
Tip #6: Include CTA’s
Last but not least, you should include a Call to Action (CTA) in your text message request. Don’t assume that including a link will be enough to get your point across. A compelling call to action will make things clear for your customer.
A simple phrase like “leave us a review here,” “Find us on Google reviews,” or “Let us know how we’re doing” can really drive response rates and get more reviews for your business.
How To Get More Reviews
According to social proof statistics, 79% of consumers said they trust online reviews as much as personal references. But the importance of online reviews of your business doesn’t end at lead generation. They are essential tools for digital marketing as well.
Since so many consumers seek out online reviews, they have become one of search engines’ most important ranking factors. You need reviews of your business to gain leads and convert customers as well.
How To Automate SMS Review Requests
DataPins allows businesses to automate SMS review requests using the app. Customers will receive a review request with a link in their SMS inbox. In addition, DataPins will enable companies to connect reviews with pins, providing further social proof of a job well done.