Author Archives: BrandRevu

The (2022) Guide to Multi-Location Website Design (w/Insights)

Multi Location Website Design Blog Cover With Post Title

Businesses with multiple office locations often face extraneous challenges with their website, SEO, and digital marketing campaigns. As a result, DataPins produced a guide to help you maximize your efforts.

If you require a multi-location website, then allow us to congratulate you. It means that your business is expanding and that you are looking to the future and further growth. As a business owner, though, you already know that scaling comes with serious challenges. 

Not least of these challenges is coming up with an excellent multi-location website design. DataPins arms you with vital information to create a fantastic multiple location website in the following guide.

You have to keep in mind certain aspects of your business to design an excellent multi-location website. You also have to keep your business goals at the forefront of your mind. So read along as we break down some of the most essential principles for multi-location website design.

Hyper-Local Considerations

When developing a multi-location website, it is critical to maintaining a hyper-local approach. Several tenants of local SEO apply more significantly to multi-location businesses. Using these strategies virtually guarantees more tremendous success than otherwise possible.

Multi-Location Statistic Inographic Showing 50% of SMBs Have Multiple Locations

Location Pages

You need a location page for each city you service and each of your office addresses. Frequently these two things overlap, and you can put your corresponding office address on the appropriate city page.

Still, you may also service nearby cities where you don’t have an office. In these cases, you still need to publish location pages to get businesses from those consumers.

Be careful when publishing hundreds of city pages with similar content, as it may trigger an algorithmic filter that dilutes your website’s overall rankings. Instead, the best strategy is to make each page as unique as possible.

DataPins

You might wonder how to diversify your location pages in a way that satisfies search engines and their users. The answer is DataPins: a local SEO tool for contractors. 

DataPins allows contractors to drop pins at each job they perform and automatically publish them to the corresponding location page. The tool also sends review requests through email and text messages.

You’ll find that DataPins automates unique content by making sure only location-specific content appears on the appropriate pages. The tool serves as a curator of user-generated content, social proof, and reputation.

Google My Business

While your GMB listing is separate from your website, they are connected in the context of your online marketing strategy. The highest-ranking GMB listings have a complete website with content for each location.

Each office address should have its own Google My Business listing, which you can verify via postcard. You should connect your main website to each one of your listings in the GMB website tab.

Include images of offices, information on which areas you service, operation hours, and services offered.

It is also essential to keep this information accurate and updated. NAP (Name Address and Phone Number) information must remain consistent between your multi-location website and your Google My Business listing. 

Having inaccurate or inconsistent NAP info hurts your rankings. Also, Google prefers to display recently updated content when it’s available, so update your Google My Business listing often. 

General Local Website Principles

Aside from hyper-local strategies, your website must follow general best practices to increase conversions and appeal to visitors. As you know, SEO is influenced by the user behavior on your website. Make an extra effort to present an ideal user experience to your target consumers.

HVAC Website Page

Brand Consistency 

Multi-location website design requires a strong brand. Focus on consistent logos, color schemes, and slogans for every page on your website, even different location pages. 

The customer wants to feel that some effort went into the page about their location, like the homepage. In other words, it’s never a good idea to copy and paste text and images from one location page to another. Instead, the content should be personalized but still brand-consistent. 

One way to achieve this personalization is by including background images of local landmarks. You can also have a personalized quote from the regional office manager or a message to the specific community in question. 

Navigation

A good multi-location website design makes it easy for consumers to navigate the area pages quickly and easily. However, consider that not all of your visitors will be directed to the specific area page. Instead, some will land on your home page or a blog post through organic traffic.

For this reason, it is a good idea to develop an overview page. Think of an overview page like a transit hub where multiple people can get to where they need to go via a central location. Therefore, your overview page should have clear and prominent tabs for each area you serve. 

Consider embedding a map that displays all of your service locations. Include an option to click on each one and be directed to the corresponding page. 

URLs

With your different location pages, you have a unique and golden opportunity to make the user experience smooth for your visitors and to optimize for local SEO. Each of your location-specific pages should have unique URLs that contain the name of the city they correspond to. 

Make the URL format as consistent as possible too. This will make it easier for search engines to index your pages accurately on relevant searches. 

For instance, a remodeling contractor in Miami and Key West should have clean URLs like “/key-west” at the end instead of “/contractor-key-west.”

Content 

Content for each of your location pages must be relevant and accurate. For example, one of your locations may be running a promotion that your other locations aren’t. So you have to make sure that the promotional content is only present on the relevant area page. 

Relevant content also extends to the unique location content that you publish on each page. For example, community events, messages, images, and services should be tailored to the appropriate location page. 

This will not only enhance the user experience for your website; it’s also good for SEO. Besides, no one likes finding out that a promotion they are excited about isn’t actually being offered in their area. 

Posted: | Updated: Oct 28, 2021 | Categories: Uncategorized

GPS Photo Tags for GMB vs. Schema Pins (Myth vs Reality)

GPS Photo Tags for Google My Business

Plenty of SEO experts have examined the myth of GPS photo tags influencing Google My Business rankings. Here’s the reality, it doesn’t work. However, don’t confuse GPS photo tags with other kinds of SEO techniques, such as schema markup — which can, in fact, influence rankings.

Local businesses have been trying to gain an edge since SEO’s inception, and a whole host of myths, legends, and fairytales have come along for the ride. Unfortunately, since Google doesn’t publicly release its algorithm, the industry has a history of guessing games, many of which lead people down a rabbit hole that wastes their time and resources.

What is Image Geo-Tagging?

Geo-tagging, also referred to as GPS photo tags, is the insertion of location information added to the file data of any given image. The actual tags are the location information of the photo. 

For instance, one might geotag a photo by inputting latitude, longitude, and altitude information into the EXIF data of a given image. You can then add the geotagged photo to your Google My Business page to feed Google more information about the picture and the physical location.

An SEO Alternative To Geo-Tagging

While geotags don’t work for SEO, as Google strips the EXIF data from the image as soon as it’s uploaded, another SEO technique influences rankings. For those who’ve studied SEO, schema markup is not a new concept. However, using schema markup for location-specific information is underutilized. New software called DataPins maximizes schema markup for city pages.

What are Schema Pins?

Schema pins are pieces of unique map data, in schema form, generated by the DataPins app. Just like with GPS photo tags, the basic principle is to come up with unique, location-oriented content for your website – or in the case of the emphasis of today’s post, your Google My Business page. The difference is that Schema Pins influence rankings. 

For example, let’s say you are a roofer and re-shingling a roof in Fort Worth. With the DataPins app, you can take a picture of the worksite, enter the location information, and have unique image and map content published to the relevant sections of your Google My Business page. It’s pretty much automatic and doesn’t require that you go in and manipulate EXIF data. 

Schema pins display pins on the map where the service took place. Unfortunately, some confusion still exists regarding schema pins and their relationship to geotags (none). However, misinformation is floating around on YouTube and other forums, so we thought we’d clear it up for 2021.

Schema Pin Example
Schema Pin Example

The Basic Principles

Both geotagging and schema pins aim to increase the relevance of your content to specific searches. The more relevant your content is to someone’s online query, the better your chances are to rank on the first page. But, of course, the first page is always where you want to be. 

For example, let’s say someone searches for “roofers in Fort Worth.” Google will scan the internet for content related to roofers in Fort Worth. The unique content you have that pertains to “roofers in Fort Worth” increases your chances of ranking as one of the top search results. 

Both GPS photo tagging and schema pins generate unique content that is location-specific. The myth, however, is that GPS photo tags for Google My Business are more effective than schema pins. Here’s why that’s simply a myth.

GPS Photo Tagging Study

In one study conducted over one month, GPS photo tagging had a negligible effect on search engine rankings. The study targeted 16 different keywords and involved 18 unique posts, each with its own geotagged image. The study concluded that six keywords dropped in rankings (2 were actually displaced to the 51st position or lower), nine keywords didn’t change at all, and only three improved rankings (likely for unrelated reasons).

In our humble opinion, gaining ranking for 3 out of 16 keywords and sliding down on 6 is not an improvement. Hence, GPS photo tags for Google My Business aren’t effective. They don’t work at all.

The Schema Pins Study

On the other hand, Molberg Plumbing LLC used Schema Pins to rousing success. The study data tracked organic search discovery rate, new online review submissions, and new content generation. The study was conducted over a year and involved a live, Google My Business marketing strategy using Schema Pins.

The study concluded that the Schema Pins helped the company reach an organic search discovery rate between 84% and 87%. Customer reviews for the company also tripled across multiple platforms. Lastly, after a year of use, Schema Pins continually added fresh content to the Google My Business page of Molberg Plumbing LLC. 

While some still insist that GPS photo tags for Google My Business can help increase online exposure, there is no doubt that Schema Pins work. 

How Schema Pins Work

We have gone over how Schema Pins work to add fresh content to your website and Google My Business page and how they can help you rank higher on location-specific searches. But Schema Pins are a massive boon to SEO because they help you get more customer reviews which are vitally important for SEO.

With the DataPins app, once a pin is added, a text is automatically sent to the customer with a link to a page to leave a review. This automated review request process was shown in the same study mentioned in the previous section to be more effective for getting customer reviews than other methods. 

Get Started with DataPins

DataPins is all about sustainability and scalability. It can help expand your business by increasing its digital footprint. The app is very user-friendly and automates many critical digital marketing processes. To learn more or get started with DataPins, give us a call or shoot us a message.

Posted: | Updated: Sep 21, 2021 | Categories: Uncategorized

Best Local SEO Tools (2021)

You came here to find the best local SEO tools for 2021. DataPins can help you identify tools that help boost local rankings on Google’s Map 3-Pack and standard search alike. Many factors influence local rankings, and we’ve rated these tools based on how effectively they help small business owners grow their web presence in the upcoming year.

Local SEO Tools (Cover)

How Local SEO Tools Help Small Businesses

Whether you are running your own business or working on behalf of a client (as part of a marketing agency or sole property), local SEO takes time and effort. And we all need a little help with it from time to time. Many people turn to local SEO tools to help them automate some of the more tedious SEO tasks like review management and image uploading. 

And there are a decent amount of helpful tools and software suites out there. But there are pitfalls. We have personally encountered some free and freemium local SEO tools that did more to hinder than they did to help. And many business owners are looking to save as much money as they can on SEO services because, as we said before, SEO can take time and effort. And time and effort usually translate to expensive service. 

Do our clients often ask us which is the best SEO tool? But the answer is always subjective. To address the various needs of DIY SEO’ers in cyberspace, we have put together a list of our favorite local SEO tools for 2021. 

1) Siteliner

Siteliner is an excellent tool for enhancing your website’s User Experience and identifying issues that could hinder your rankings. The free version of Siteliner allows you to perform a scan of up to 250 pages per month, which should be more than enough for most small businesses. There are two things we like about Siteliner:

  1. It identifies broken links
  2. It identifies duplicate content

Duplicate content can confuse search engines because they will not know which location is more relevant to a given search query. And broken links hurt your SEO rankings because it makes your website harder to navigate. So Siteliner is a handy tool for correcting mistakes that can be holding your rankings down. 

2) DataPins

DataPins is the #1 SEO tool because it solves every local SEO problem automatically. It automates review requests through SMS and email, and it helps websites rank based on user-generated content. Instead of content writers crafting words about unfamiliar subjects like roofing and pest control, DataPins uses job-site pins and customer reviews to populate the corresponding service pages. Here are its two best features:

  1. It publishes pins and reviews on the corresponding page
  2. It automatically sends SMS and email review requests to clients

Standard business websites outsource content writing and on-page optimizations to people without expertise. For example, someone writing about roofing services doesn’t know how to repair a roof. With DataPins, the content comes from the job-site pins and client testimonials, which is how consumers build trust in a brand.

3) Zipsprout

Local sponsorships are often golden opportunities for small businesses to get their name out to the public and increase brand awareness. But organizing and reaching out to qualified organizations can be very time-consuming. Zipsprout automatically matches you with suitable organizations looking for sponsorship partnerships. 

ZS is one of the best local SEO tools in 2021 for two reasons:

  1. It helps increase brand awareness in the local market
  2. It can help you build your backlink profile

The first point is easy enough to understand: the more people know about your business, the more customers you stand to win. But backlinks are crucial to local SEO. Quality backlinks are one of the top Google ranking factors, and they help establish your website as an authority. And tools like Zipsprout offer a fast and consolidated solution to building a formidable backlink profile. 

4) SERPTrends

For all the Google Chrome enthusiasts out there, SERPTrends is a useful extension for keeping an eye on the SEO performance and your competitor’s sites. It’s a non-intrusive plugin that doesn’t require many resources but still lets you track whether certain websites have moved up or down in rankings over time. ST is a valuable tool for two reasons:

  1. It makes it easier to audit your SEO campaign
  2. It provides useful market intel

With SERPTrends, you can keep an eye on how specific recent changes you have made to your site have affected your rankings. And if you see that your competitors have ranked up by using SERPTrends, you can begin to evaluate their site to see what they are doing right. 

5) Negative Review Removal

Objection Co offers this SEO tool for free. All you have to do is copy/paste a negative review from a particular platform. Negative Review Removal will evaluate how likely it is that you can remove this review. NRR is helpful for two reasons:

  1. It helps with reputation management
  2. It can help bolster your aggregate customer review rankings

Negative Review Removal uses artificial intelligence-powered NLP analysis to determine whether a given review is legitimate or not. It scans for company bias and fake reviews, among other factors, and assigns each review a score on how likely it is to petition and remove from specific platforms. If there is a high likelihood that you can remove the review, Negative Review Removal can begin the process for you. 

Posted: | Updated: Jun 9, 2021 | Categories: Local SEO

Google Maps Rankings Strategy (5 Tips for 2021)

Google Maps Ranking

So you want to improve Google Maps rankings in 2021? Join the other thousands of small businesses who share the same new year’s resolution.

Case in point: Google Maps. Google Maps has over 154 million users. It is by far the most popular map and navigation platform in use today. You, the reader, have probably used Google Maps at least once in the last week. 

But Google Maps isn’t just about finding your way from point A to point B. In other words, it’s not only a navigation application. Notable businesses are highlighted in Google Maps, as are landmarks and other places of note. People use Google Maps to find a company in their area. 86% of consumers have used Google Maps to find local businesses

Google Maps has become much more than a navigation app. And as people are using it for more consumer-oriented purposes, another thing is becoming clear: local businesses need to be visible on Google Maps. 

If you want to get more eyes on your business, generate more leads, and have the best odds of converting those leads, your business needs to have a substantial presence on Google Maps. Savvy business owners have realized this and have begun making efforts to improve their Google Maps Ranking.

What is Google Maps Ranking?

Maps rankings appear within a box on top of standard search results called the Local 3-Pack. Like a typical Google search, Google Maps turns up a list of results based on the search query. For example, if someone types in “McDonald’s” in Google Maps and they live in the Charlotte area, Google Maps will come up with a list of McDonald’s restaurant locations nearest to them in Charlotte. 

But Google Maps ranking works in another way. If you start from the standard Google website and type in something like “roofers near me,” Google will most likely display a “Google Maps” map with three roofing businesses listed on it. The map gauges the user’s proximity, and the three map results will be the highest-ranking local roofers in the area. 

This map is known as the Google Maps local 3-pack, and it is the holy grail of local SEO. Consider the following statistic: the local 3 pack accounts for over 47% of clicks on relevant searches. That’s nearly half of all clicks on relevant searches.

At this point, we have indeed made it abundantly clear how vital Google Maps Ranking is to local SEO. But how do you rank higher on Google Maps? People often ask us, “how do I get my ranking on Google Maps?” so today, we thought we’d share some of the hottest tips for ranking and upping your ranking on Google Maps in 2021.

1) Leverage Service Categories

Many people list their business on Google My Business and don’t optimize it for local SEO. But your GMB listing is a gold mine just waiting to be tapped. One of the most effective ways to show up on more Google Map searches is by adding subcategories for your business.

 For example, your main category listing on GMB would be plumbing, rooter service, or maybe even home services if you are a plumber. But adding subcategories based on the services you offer can help you break into other competitive markets. Using the same plumber example, you could add subcategories like drain cleaning, water heater repair, sink installation, or whatever services you offer. Listing these services as subcategories on your GMB page will help you rank on more searches.

2) Build Backlinks

Building a strong backlink portfolio was essential for SEO in 2020, and it is undoubtedly still important in 2021. Having a plethora of quality backlinks from high authority sites will increase your Google and Google Maps ranking. It is one of the most important criteria the Google algorithm uses. So continue to petition with local professionals organizations, chambers of commerce, industry newsletter distributors, and high-profile bloggers to embed your links on their web pages. 

3) Utilize Structured Content

In technical terms, structured content organizes content for search engines. It is readable for humans, but it presents a string signal to Google web crawlers. And Google Maps loves structured content that shows the user everything they need to know about your business in a neat, compact, rich snippet. Structured content can manifest as rich snippets or schema markup. No matter what it’s called, having it on your website will make it easier for Google Maps to rank you and will most likely boost your ranking as well. 

4) Clean Up NAP Citations

NAP refers to your business name, address, and phone number listed across various online platforms. Your SEO, in general, is severely hampered when your NAP listings are inconsistent. Google doesn’t like to present confusing information to its users, so they drop listings with inconsistent NAP’s like a hot rock. You have to make sure that your business name, address, and phone number are the same on your GMB page, your website, your Facebook page, your Yelp profile, and anywhere else you have an online presence if you are to have any hope of ranking on Google Maps. 

5) Purchase DataPins

You may call it shameless self-promotion, but DataPins is the fastest way to improve map rankings in 2021. Better yet, local businesses can rank in multiple cities outside of their office zip code. Local ranking factors include proximity, prominence, and relevance, all of which DataPins influences with minimal effort from its users. Not only does it serve as the top local SEO software on the market, but no other reputation management tool can also compare to its endless functionality.

Contact DataPins

Google Maps is a great place to start improving your rankings, but it’s just the beginning. In the grand scope of local SEO, it is but a facet. Here at DataPins, we give you the tools you need to dominate all rankings with reputation and review software. Learn more about how our intuitive software can help you rank higher across all platforms right now.

Posted: | Updated: Jun 9, 2021 | Categories: Local SEO

SEO is Dead: Here’s Why You’re Wrong About SEO’s Demise

SEO is Dead (Blog Cover)

Is SEO dead? Have things changed so much that SEO is not the best digital marketing solution to grow a business? The answer to this question is multi-faceted and deserves your full attention. 

Because as a business trying to garner as much consumer attention as possible, you need to make sure that you are placing your investments in the right avenues. And there is a lot of talks these days about whether SEO is still relevant. 

Here at DataPins, we’re going to go ahead and give you the answer. We don’t want to string anyone along. Is SEO important anymore? The answer is yes. But it’s important to note that SEO is not the same thing it was in 2015.

Many people believe that SEO is dead, but the truth is that it has just evolved. The old way of doing SEO is dead. Old tactics don’t work anymore. Why? Because search engines frequently change their algorithm and indexing criteria. 

So it’s only natural to consider SEO as an ever-changing tactic. If it were to stay the same – that is to say, if older tactics didn’t become obsolete to give way to new ones – it would indeed be a dead platform. In short, the old SEO is, in fact, dead. But SEO renews itself frequently to keep up with trends and algorithm changes.

Why do People Think SEO is Dead?

If you aren’t on the front lines of digital marketing and SEO, it’s easy to assume that SEO is dead. But those in the loop know better. In the following section, we will detail the specific aspects of SEO that make people think it’s an obsolete marketing method. But before we do, we wanted to note that all the following points stem from the same general one: people think SEO is dead because they are only looking at older, obsolete SEO practices.

1) Keyword Cramming

Have you been upon your keyword research as of late? You probably feel confident that you are targeting the best search phrases for your business. But if you are still keyword cramming, no amount of good research is going to save you. That’s because search engines are catching on to tactics like these that they regard as cheap. Instead, they make bots smarter and more capable of differentiating quality content from content that is just trying to manipulate the system. 

2) Market Saturation

From the days of the first banner ads garnering massive click-through numbers to modern SEO, mediums get saturated. Now banner ads have a meager click through rates. Many people see a drop in click-through rates using dated SEO practices and assume that it’s dead. The reality is that more people are using the same methods, which is leading to market saturation and drops in CTR’s across the board. Each year, new digital marketing agencies launch their own business. However, a saturated market doesn’t mean that SEO is dead. After all, how many banner ads do you still see on an hourly basis?

3) Emphasis on Content

Gone are the days of sensationalized page titles and headlines. Well, at least almost gone. Some people think SEO is dead because search engines are getting more particular about what they consider quality content. Recently published core changes reveal that your headlines and your content must be relevant. It must be authoritative, and it must provide some value to the reader. Sales content won’t cut it anymore. But what people are failing to realize is that SEO isn’t all about sales content.

4) Google is Answering Questions

Remember when you used to go to Weather.com or a similar site to check the local weather? Your grandma may still do that, but most people type in a localized weather search on Google. And while the top result may include a rich snippet from a site like Weather.com, all the information you need is right there in the rich snippet on the first result page. No need to make another click onto a specific site. The zero-click search (people never leaving Google after searching) is another reason why some people assume SEO is dead.

5) People Don’t Trust Ads

A survey showed that modern digital consumers prefer to find out about a product, business, or service through engaging, interesting, entertaining, or informative content instead of ads. Inbound content represents a shift away from traditional advertising towards content marketing – an emerging and vastly effective arm of SEO. In the old days, SEO tactics were largely sales-oriented. And from multi-national conglomerates to the mom and pop store down the street, people are catching onto the fact that people resent aggressive, pressure-inducing sales tactics. But again, this speaks of a shift in SEO emphasis more than it does the irrelevance of SEO altogether.

6) The Emergence of Social Media Marketing

Social media has changed the face of SEO because it is becoming an indexing hotbed for the top search engines. Bing and Google pool from social media sites like Facebook, Instagram, Twitter, and LinkedIn to present search results to users. Modern-day SEO isn’t just about optimizing your website; it’s also very much about off-site optimization. Marketers and businesses can apply many of the same methods of on-site SEO to social media marketing.

Don’t Believe the Hype

Is SEO dead? No, it’s still very much alive. Dead things don’t change and evolve, which means that SEO is not over. Instead, search optimization is adapting to keep up with the times. Believing that SEO is gone is equivalent to having a very narrow scope of what SEO is. Over the years, SEO has spawned branches of itself and now encompasses many digital marketing categories like reputation management. And that is something we know a lot about here at DataPins. If you have any questions about SEO or how reputation management can benefit your business, talk to us. 

Posted: | Updated: Jun 9, 2021 | Categories: Local SEO

5 Reasons Agencies Need Reputation Management Software

Reasons Agencies Need Reputation Management Software

There are several reputation management tools available to SEO agencies, and yet some companies question whether they need to invest in one of them. Their skepticism is understandable because it can be a fine line between enhancing client campaigns and rendering your services useless. As aspects of digital marketing become more automated (including reputation management), agencies’ role comes into question. Luckily, there is reputation management software made specifically for agencies. Here are five reasons agencies need to incorporate software into their services:

1) Increase Efficiency

Running an agency is a tall task. Many companies have dozens of clients, and keeping track of each campaign becomes strenuous. Reputation management software like DataPins can streamline both review generation and local SEO under a single dashboard. Boosting client campaigns while reducing employee responsibilities opens up resources for more detail-oriented tasks.

2) Retain Clients

SEO agencies understand that client turnover is rampant. Why? Because most agencies can’t keep everyone happy. Furthermore, some clients may look at SEO as a temporary fix and end their relationship with the agency after ranking specific keywords (typically after two years). While companies will advise against this, most clients ignore their request and cancel anyway. Using DataPins software ensures the customer requires your services to maintain ranking.

3) Boost Rankings

It may seem like a no-brainer, but with more SEO companies competing for clients, it takes more to boost rankings. Agencies need software like DataPins to help their clients rank higher on Google Maps and organic. The truth is that Google pulls keywords from reviews, GMB posts, and job site pins, and DataPins is the only one that delivers on all three.

4) White Label

The primary reason agencies hesitate to invest in 3rd party software is branding concerns. What will clients think if they see another brand helping them produce more reviews and rank higher on search? The good news is that agencies can white label software like DataPins so that customers think the software is coming directly from their agency. You get to use your logo and help consumers believe you have everything they need.

5) Upsells

Agencies are continually looking to separate themselves from competitors and earn clients residual payments. Upsells help agencies make more quarterly and yearly to hire more employees and gain a more significant profit. The best way to upsell is to provide what label value from software like DataPins. By partnering with reputation management software, you can net a profit on each sale and keep customers happy in the process.

Why DataPins is The Only Choice for Agencies

While some reputation management software offers white labeling, none offer pins, which separates DataPins from all competitors. Clients’ ability to pin at each job provides signaling for both Google Maps and Google Search, the first software to achieve both. The best part is that once clients leave your agency, all of their content gets pulled from the website. They can’t maintain excellent rankings without paying monthly for the service. Call DataPins today at 800-775-1250 to learn more.

6 Ways User Generated Content Helps SEO

User Generated Content

The effect that user generated content has on your SEO rankings can be over-simplified with a single statement: people trust their peers more than companies. Of course, we will explain this phenomenon in greater detail and how it affects SEO but for now, think about that broad statement. 

Consider the following statistic: 84% of millennials report that they don’t trust traditional advertising techniques. We have an emerging market becoming increasingly unaffected by conventional advertising methods and a tendency towards peers’ views and opinions. You may be able to see where we are going with this but allow DataPins to thoroughly examine the basics.

What Does User Generated Content Mean?

User generated content encompasses many things, but the basic tenet is that it must be created and submitted by willing consumers/users. So every review you read on Yelp is an example of user generated content. Every video you watch on YouTube is an example of user generated content. Any text, image, review, video, tweet, or social media post created by someone not affiliated with a particular organization or company is an example of user generated content.

Why is User Generated Content so Important?

Now we can graduate as to why UGC is so influential and how it benefits your SEO. Here are the pivotal ways by which user generated content is a boon to SEO:

1) Improves Machine and Human Indexing 

Google uses several methods to execute and supplement their algorithm. First of all, they use web crawlers to scan automatically and index websites with relevant search criteria. But apart from that, they use actual human testers to confirm the authenticity and validity of individual websites. One thing that both human and machine testers look for are reviews. Reviews are most certainly user generated content, and they can help improve your SEO rankings by allowing Google to index your website more easily. And as Instore puts it, Google will reward your site with higher visibility if it includes customer-generated reviews. 

2) It’s Sustainable

Not only is UGC a more trusted form of an endorsement, but it is more sustainable. If you have an excellent UGC strategy in place, you don’t have to do very much in the way of advertising. Because UGC is in itself an effective way of advertising and marketing your business, using it means that you will have to dedicated fewer of your resources and less of your time to marketing and advertising. When you have an excellent UGC machine rolling (reviews, reposts, blog comments, etc.), it runs itself, and you can spend more time and energy on other aspects of your SEO strategy. 

3) Builds Brand Trust

The stat about millennials shying away from conventional ads that we opened this post with is hugely relevant to the importance of user generated content. If the up-and-coming generation doesn’t trust advertisers, who do they trust? Millennials trust user generated content 50% more than brand-generated content. Millennials trust each other. They rely on the opinions of their peers rather than the words of companies. UGC builds trust in your brand among millennials and different age groups too. And brand trust is an essential criterion by which Google indexes websites, so it is vital for SEO.

4) Keyword Fortification

If you are reading this post, then you probably already know how important keywords are for SEO. But if you are not utilizing reviews as part of your strategy, you miss out on automatic keyword optimization. Reviews are an excellent resource for keyword optimization on your site since customers will typically include a keyword or two related to the product or service they received and that you are trying to rank. Again, reviews become a source of free SEO. You can also begin to rank in multiple cities outside of your main office address.

5) Social Media Engagement

User generated content boosts social media engagement because people are more likely to interact with your brand if they see that their contemporaries have already done so. For this reason, platforms like Facebook and Instagram are very potent tools to garner UGC. Posting images of happy customers or sharing rave reviews will make it more likely that a non-customer will engage with your brand on social media, giving your SEO a turbo-boost.

6) Keyword Research

Again, reviews can be beneficial for your SEO. By carefully reading reviews, you can find out exactly how consumers refer to your product, your service, the effect it has, and the problems they solve. Knowing the exact phrasing will let you know which keywords to target in your content to boost your SEO rankings. 

Use UGC to Boost SEO

We have firmly established that reviews are a necessary form of UGC. But how do you get more of them? By working with us here at DataPins. Our software creates tons of user generated material for your website and GMB listing. In addition to getting you more reviews, your website will publish social proof of jobs completed. So start leveraging influential UGC right now.

Posted: | Updated: Jun 9, 2021 | Categories: Uncategorized

How to Start a Digital Marketing Agency in 2020

How To Start a Digital Marketing Agency

So you want to start your own digital marketing agency? You probably have a penchant for helping other people and seeing measurable results from your actions. You also likely have an uncanny ability to put yourself in the consumers’ shoes and think outside the box. But it takes a lot more than passion and insight to get your company off the ground.

There are many things to consider and important decisions you have to make when you start your own digital marketing company. In the following post, DataPins will help steer you in the right direction. If you are considering starting your own digital marketing company, you’ve come to the right place. We’ll also share some tips that have worked for our partners and affiliates. Please take a look at our guide on how to start a digital marketing agency.

Choose Your Business Type

By professionals, we mean accountants and lawyers. Your first step will be a very generic one that every small business owner has to take. Talk to a lawyer and an accountant to see what types of insurances your new business will need, what kind of taxes you will need to file, and what kind of bank account would be best. You will also need to decide how to designate your new business. 

LLC 

LLC stands for Limited Liability Company. An LLC designation will mean that you will be a separate entity from the business you form. In other words, your assets cannot be considered the investments of your company. LLC’s can also be member-run or manager-run. Such distinctions are different from, say, a corporation required by law to have officers, boards of directors, and shareholders.

Partnership

Many digital marketing companies start as a partnership since different areas of expertise are required but not exhibited by just one person. If you designate your company as a partnership, you will need to sign a legal document that ties you to another person legally to the business. All partners may invest a certain amount of money into the company, and the company must abide by a profit share ratio. There are different kinds of partnership designations, including general partnership, limited liability partnership, and limited partnership.

S-Corp

An S-Corp is a sort of like the best of an LLC and a corporation. It offers the limited liability (the inability for someone to go after your assets if you get sued) with the shareholder opportunities. With an S-Corp, you only have to file taxes once a year, which protects you from double taxation.

Launch + Optimize Your Website

As someone interested in forming a digital marketing company, you probably already know the importance of a website that draws people in and holds their attention. But for a digital marketing company website, you have to put yourself in the minds of the clientele you are trying to reach. There are some considerations to take here regarding your target audience:

B2B

If you want to work mainly with other businesses who want to get their company to rank higher on SERPs, you should focus your website’s content on these types of clients. State how your services can take their business to the next level and offer tailored services to established companies.

B2C 

Business to client emphasis will focus on smaller entities like artists trying to get noticed, personal online retail spaces, and even social media marketing for individuals. If this is your target audience, personalize your content to appeal to individual goals.

Choose Your Industry

Do you intend to target a specific industry like landscaping, property management, roofing, automotive, or hospitality? Make sure your website’s content is hyper-focused on these industries. Explain why your insight into the industry makes your company the best choice.

Make sure your website appeals to the people who need digital marketing help. For example, people with time constraints, people whit limited tech-skills, and people unhappy with their existing web presence.

Invest in Work Management Tools

Starting, you will need help organizing your team and compiling the tools that will help you streamline your services. SEO will be a massive part of what you do as a digital marketer. Make sure you familiarize yourself with Google My Business, Google Analytics, and the Google Search Console. Being able to navigate and wield expertly will allow you to:

  • See where organic traffic is coming from for your clients
  • Track the keywords that are working
  • Find out how web crawlers are indexing your clients’ websites
  • Make sure your clients’ information is correctly displayed

Chances are, you won’t be tackling all the work yourself. You will likely have a team of designers, analysts, and content managers to manage. For this, we recommend virtual team bases like Asana or Slack. They make it easy to collaborate and stay in touch with your team even if you are not physically present.

Set Your Prices (Carefully)

First of all, you will want to adopt a monthly retainer-based pricing model for your services. One-time SEO services are not standard as most people understand that marketing is an ongoing effort that yields result over time. Secondly, carefully consider the space of your client. Achieving results is more straightforward in niches and locations with less competition.

In contrast, crowded spaces require more intensive research and analysis to achieve desired goals. Consider a monthly fee for clients. You can also offer a-la-carte services for clients who need help in specific areas. 

Practice What You Preach

Consumers trust marketers who represent living proof of their strategy. For example, a marketing website ranking #1 for contractor marketing proves their process with visibility. When consumers find you on Google, they have confidence you can apply the same concepts to their online campaigns.

Luckily, in digital marketing, you have everything you need to make sure you practice what you preach – namely, a website. Test your website for speed and Google your website for keywords. Improving results will help implement SEO tools effectively and provide insight for your clients. 

Chart Your Journey

From the very outset of your work with a client, you should keep detailed records and notes of the work you do. Be sure to document why each client came to you in the first place – what their most significant marketing issue was, and what goals they hoped to achieve by coming to you.

Take note of plans and implementations. Once campaigns succeed, document specific results (traffic increases, lead generation, sales conversions, etc.) Request reviews from happy clients and showcase their testimonials on your website. Create and publish client case studies for each category as further social proof of your company’s legitimacy. Ensure your company also tracks failed campaigns for internal analysis.

Reputation Management

Reputation goes hand in hand with our last point, but reputation management is of paramount importance for any company in the digital age. One of the best ways to build a positive online reputation and establish yourself as an authority in the industry is to garner positive feedback from your clients. 

Online reviews are more critical now than ever before. Successful businesses always have reviews, and this trend isn’t slowing down. Make sure you ask your clients for testimonials and post them to your website, your social media pages, and including them in any online business profile platform. Utilize DataPins to generate more reviews.

Become a DataPins Authorized Dealer

Here at DataPins, we specialize in online reputation management. Agencies and small businesses use our software with excellent results. Successful clients help build agency reputations creating a win-win scenario. Our innovative software can streamline your SEO operations and make managing reviews as simple as a few clicks of your mouse. 

We work directly with SEO and marketing agencies and have tons of experience in the space. We offer a unique software that makes it easy for you and your clients to achieve optimal ranking results. Let us make your job easier and get your digital marketing agency started right today.

Posted: | Updated: Jun 9, 2021 | Categories: Uncategorized

How to Rank for “Roofers Near Me” With More Reviews

Roofers Near Me (Blog Cover)

Roofing is very much a local business. Chances are, if you are a roofing contractor, you are not traveling three counties over to bid on jobs. So the “near me” searches become extremely important for lead generation and customer conversion.

But ranking in the Google Local 3 Pack isn’t easy. If it were, marketers would be out of a job. To rank high on coveted “near me” searches, you have to take care of many aspects of SEO. But one of the most critical factors that affect your “near me” search rankings are reviews. 

Reviews are important factors for local ranking because they are one of the things the Google crawlers emphasize when indexing pages for relevant searches. And in case you were wondering why you would even want to rank high for “near me” searches, consider the following statistic: from 2016 to 2018, the frequency with which online consumers have used the “near me” keyword to find local businesses has increased by 900%. And those numbers are still rising in 2020.

So ask yourself this question: are you ranking well in “roofers near me” searches? If not, getting more roofers near me reviews should be your first step. Let’s look at how you can rank better locally using reviews.

Make it Easy

You’ll want to make it as easy as possible for customers to write reviews of your business. And using a go-to short link makes it incredibly easy. Shortlinks go straight to a page where people can leave a Google review of your business. It’s easy, it’s quick, and you can use the link every time you ask for a review. Be sure this link is present on your website and in any emails you send out to customers. 

Leverage Existing Reviews

There is a way you can use the reviews you already have to rank higher on “near me searches.” Google has emphasized companies that reply to their customer’s reviews for their algorithm. What does that mean? It means that they are likely to rank your website higher if you regularly respond to the reviews people leave you on Google. 

Now is the perfect time to go through all your old reviews and turn them into ranking gold very quickly. Not only does replying to reviews help you rank higher, but it also helps bring in more reviews. When people see that you are likely to react to their review, they will be more likely to leave one in the first place – especially if you make it a point to respond promptly to negative reviews.

Spruce up your Google My Business Page

As you may have already surmised, this next tip will require that you have a Google My Business Listing, which you most certainly should if you are a roofing contractor. If you don’t, drop everything and create one now.

Merely having a Google My Business page isn’t enough, though. Many small businesses lose out on reviews because they have inconsistent or inadequate content on their profile. 

For example, say you worked for a resident and were pleased with the project. They want to leave you a useful review as a reward, but you have your business listed as “Donner Roofing LLC” on your Google My Business page, but the business card the happy customer has in his/her hands says “Donner Roofing.”

Now there is a doubt in her mind as to whether they are the same company. She abandons the review altogether, not wanting to give undue credit to a company she doesn’t know. 

“Aha!” the happy customer thinks – they remember your face, so they’ll look at the pictures you have on your Google My Business profile to identify your company. Alas, that marvelous idea crumbles quickly as the customer finds that you have little to no pictures on your account.

Ensuring that your company name, address, and contact info are consistent across all platforms (digital, print, multimedia, etc.) is essential. An optimized Google My Business page will help you get more roofers near me reviews since people can verify their contractor holds a listing on GMB.

DataPins Makes Review Acquisition Easy

Getting more reviews is a crucial part of local SEO, and here at DataPins, we specialize in helping roofers get them. We developed software specifically to help you get more reviews, manage existing feedback, and make the whole task easier even for people who aren’t tech-savvy. Let us help you get more roofers near me reviews today.  

Posted: | Updated: Jun 9, 2021 | Categories: Local SEO

How to Change your Facebook Business Name (2020 Update)

Change Your Facebook Business Name (Cover)

Ensuring your name, address, and phone number (NAP) information is consistent across all business listing, online reviews, and social media platforms is a crucial part of the best SEO practices and online reputation management. And while it may seem like a simple task, many DIY marketers and even some professionals still overlook it. 

So in today’s post, DataPins will talk about why it’s essential to know how to change your Facebook business name when you need to and, of course, how to do it.

Can you Change your Facebook Business Page Name?

Absolutely. You can change your Facebook business page name any time (although the goal is not to have to do this often at all) so long as you are signed in as a page admin. 

Why Should you Change your Facebook Business Name?

The truth is you shouldn’t if you don’t have to. But what you should do is take some time to view your website and all other online business profiles you have registered for. If your business’s name is not consistent across all those platforms, you need to know how to edit them to make them 100% consistent. 

For example, if your business name is “Franklin & Sons Plumbing, LLC” on your official website but your Facebook page displays the name your customers often call you “Frankie & Sons”, that’s a problem. Having consistent branding is a benefit to your company and provides a better user experience to your customers. 

Besides, even slight name variations like the one we used in the example above can confuse customers and cause them to search for the services they need elsewhere. 

Having consistent branding will also make your business appear more professional to prospective customers. 

How Do I Change my Facebook Business Page Name in 2020?

You may have read a guide like this five years ago, but Facebook formatting changes. It’s best to stay abreast of the latest changes and make sure you know how to change your Facebook page at any time. The process is relatively simple:

  • First, log into your business’s Facebook account. Once you are in, you will see a blue arrow in the top right-hand corner of the page. Click it to open a drop-down menu. In this menu, you will see an option for “manage pages.” Click on this option.
  • You will then be navigated to a “page management” page. You should see your business listing here. Click it. 
  • When you are on your business page, you will see the three dots under the page’s main banner. Click those three dots to open the menu. In the menu, you will see an option for “edit page info.” Click on this option. 
  • Once you are on the “edit page info” page, scroll to the bottom. You will see an option for “see all information.” Click this option, and you will be taken to a page where you can edit your business name info. 

What if this Doesn’t Work?

If you cannot access any of the menu options and pages we described in the guide above, it probably means you are not an admin for the page. You will need to be an admin to make any name or business information changes to the page. To become an admin, ask the current admin to change your role

Getting admin status on your Facebook business page is a bit more involved. Still, you should be registered as the admin if you intend to manage your page. If you are unsure who is the current admin of your page, do the following:

  • Sign in to your Facebook page and click the “Settings” option at the top right end of the page.
  • You will see a “Page Roles” section in the menu that drops down in the left column. Click on the “Page Roles” link.
  • You will then be navigated to a page where you will see a list of page roles and occupy each of those roles associated with your Facebook business page. 

Get Professional Reputation Management Review Software

Please make no mistake about it; consistent branding is a massive part of online reputation management. And no one knows more about online reputation management than we do here at DataPins. Not only are we reputation management experts, but we can help you implement our innovative software to make vital tasks easy.

Get better local map pack ranking, get more reviews, and make it easier to manage your online presence across all platforms with DataPins. Give us a call for better and easier reputation management today. 

Posted: | Updated: Jun 9, 2021 | Categories: Facebook