Much is made of local SEO and how it can help contractors appear #1 on local search results for specific keywords.
And that goal is legitimate, as 80% of consumers use search engines to find local businesses.
But those who dominate local search often go beyond SEO strategy and expand into local SEO tools to help contractors achieve these results.
As the founder of multiple digital marketing agencies and a local SEO software company, I am going to outline some of the best local SEO tools for contractors.
I will dive into things like features, pricing, and industry-specific advantages for each tool.
Best Local SEO Tools for Contractors (Chart)
| Tool | Best For | Key Features | Pricing |
|---|---|---|---|
| DataPins | Contractors wanting local SEO + AI search visibility | Schema Pins, AI Content, Map Pack SEO, Review & YouTube integration | 💰💰💰 ($799–$1,500/mo) |
| BrightLocal | User-friendly local SEO dashboard | GeoGrid, GBP tracking, citation tracking, review monitoring | 💰 ($39–$59/mo) |
| Whitespark | Citation building & cleanup | Listings, Citation Finder, Rank Tracker, Reputation Builder | 💰–💰💰💰 ($14–$999/mo) |
| SEMRush | In-house marketing teams | Local keyword research, competitor audit, backlinks | 💰💰 ($129.95/mo + $50/location) |
| Moz Local | Simple listing & review management | Listing sync, duplicate suppression, review monitoring | 💰 ($14–$33/mo) |
| Local Viking | Google Maps optimization | GeoGrid maps, Google Post scheduler, multi-location tasks | 💰–💰💰 ($39–$149/mo) |
| BuzzStream | Local link building outreach | Outreach CRM, link monitoring, email tracking | 💰–💰💰💰 ($24–$999/mo) |
| BirdEye | Multi-platform review management | Review automation, AI responses, CRM inbox | 💰💰 ($299/mo+) |
1) DataPins
I founded DataPins when I invested millions into its development to help my clients (local contractors) perform better on Google search, which has now expanded into AI search.
As the owner of this software, I have gained more profound insights into how it enables contractors to succeed online and the various features developed and engineered for modern search optimization.
Overview:
DataPins is a local SEO tool that converts contractor jobs into jobsite pins that appear on their website.
Pins consist of schema check-ins, schema markup, unique jobsite photos, geo-coordinates, AI-optimized job descriptions, and more.
The tool automatically distributes all of these brand signals onto your website’s most relevant pages, boosting local SEO and E-E-A-T signals crawled by Google and AI platforms like ChatGPT.
Key Features
Pins: Consolidates authentic brand signals that wrap jobsite check-ins in geo-coordinates, schema markup, and more
Local SEO: Optimizes your website for local search (including the Google Map 3-Pack) through relevance, long-tail keyword targeting, and first-hand content
Map Pack SEO: Expands your Google Map 3-Pack rankings for more long-tail keywords and variations
AI Search Optimization: Optimizes your website to appear in AI-generated answers on Gemini, ChatGPT, Perplexity, and more
E-E-A-T Generation: Establishes experience, expertise, authority, and trust signals on your website
Review Management: Automates customer review requests through text and email and links reviews with corresponding pins
YouTube Integration: Enables users to create video pins that are published on YouTube and your business website simultaneously
Pricing
Add-on: $799 per month
Complete Integration: $1,500 per month, including custom website with unique content.
Best for: Contractors seeking to improve their online presence on Google and AI search.
2) BrightLocal
Overview
BrightLocal is a tool for local businesses and agencies that combines rank tracking, GBP management, citations, and review monitoring into a single dashboard.
The simplified user experience enables local contractors to eliminate unnecessary screens and tasks, focusing on the local SEO factors that matter most to online visibility.
Whether tracking citations or tracking Google Business Profile performance, contractors can benefit from the BrightLocal tool.
Key Features
Search Audit: Analyzes 300+ local seo factors, including on-site SEO, backlinks, and reviews.
GBP Performance Tracking: Compares GBP performance to nearby competitors
Citation Tracking: Flags inconsistent listings on major directories
Geo-Grid Tracking: Shows rankings in different areas via a visual map
Review Management: Simple review management across multiple platforms
Pricing
Track Plan: $39 per month
Manage Plan: $49 per month
Grow Plan: $59 per month
Best For: Contractors looking for a single user-friendly dashboard to track local SEO progress
3) Whitespark
Overview:
Whitespark is known as the go-to tool for citation building, cleanups, and audits for contractors.
Their interface provides both DIY tools and done-for-you services, which gives contractors flexibility with their budget.
Key Features
Listings Service: Builds citations across the web
Citation Finder: Tracks existing listings and identifies new opportunities
Local Rank Tracker: Tracks rankings on Google and Bing by location
Reputation Builder: Automates review requests and monitoring
GBP Management: Google Business Profile management
Pricing
Listings Service: $20-$999 (one-time fee)
Citation Finder: $33-$149 (per month)
Local Rank Tracker: $14-$200 (per month)
Reputation Builder: $79 per month (per location)
GBP Management: $1 per month (per location)
Best For: Contractors without web citations or those who’ve recently changed critical business information or branding
4) SEMRush
Overview
While SEMRush is broadly seen as an all-in-one SEO platform for any kind of business, its local features are particularly appealing to contractors.
The platform’s location-based keyword research enables contractors to focus on volume in defined service areas.
Key Features
Local Keyword Research: Measure keyword difficulty and volume in specific cities
Local Rank Tracking: Track keyword rankings in specific cities
Site Audit: Evaluate site health, rankings, authority, and estimated traffic
Backlink Analysis: Monitor backlinks, referring domains, anchor text, and more
Competitor Analysis: Evaluate competitors’ rankings, estimated traffic, and backlinks
Pricing
Pro Plan: $129.95 per month
Local Listings Add-on: $50-$60 per month (per location)
Best For: Contractors with in-house marketers on staff
5) Moz Local
Overview
Moz Local keeps things simple by focusing on listings, rankings, and reviews, which are three pillars of local SEO.
Contractors seeking to avoid overly complex tools or platforms often gravitate toward Moz.
Key Features
Listing Distribution: Syncs NAP data to major aggregators and directories
Duplicate Detection: Identifies duplicate listings and suppresses them
Review Monitoring: Centralized review tracking across multiple platforms
GeoRank Tracking: Tracks rankings by zip code
Social Post Integration: Schedules posts on Facebook and Instagram
Pricing
Lite: $14 per month
Preferred: $20 per month
Elite: $33 per month
*Plans are billed annually
Best for: Single-location contractors who value simplicity over complexity
6) Local Viking
Overview
Local Viking is a specialized tool for Google Business Profile optimization and Google Maps visibility.
The tool empowers contractors to post fresh Google Posts while monitoring Google Maps rankings in specific areas.
Key Features
GeoGrid Rank Tracking: Visual map showcasing rankings across an entire city
Google Post Scheduling: Pre-scheduled GBP posts
Multi-location Management: Complete bulk tasks across multiple GBP listings
Bulk Photo Uploads: Upload local photos in bulk
Pricing
Single: $39 per month (1 listing max)
Starter: $59 per month (10 listings max)
Pro: $99 per month (20 listings max)
Agency: $149 per month (40 listings max)
Best For: Contractors looking to maximize visibility on Google Maps
7) BuzzStream
Overview
Buzzstream manages link outreach campaigns that help contractors secure local links.
While the tool is not exclusive to local businesses, it’s advantageous in local contexts, such as those of local contracting businesses.
Key Features
Contact Research: Find authentic email addresses of local outreach targets
Email Management: Send personalized emails to multiple outreach targets
Relationship Tracking: CRM style contact management
Link Monitoring: Track links that are secured or lost
Pricing
Starter: $24 per month
Growth: $124 per month
Enterprise: $999 per month
Best For: Contractors in highly competitive metro markets that require additional link building
8) BirdEye
Overview
BirdEye is a reputation management tool that helps contractors improve online reviews and customer interactions across multiple platforms.
The tool integrates with popular field service management apps like Housecall Pro and Service Titan, providing an additional appeal to contractors.
Key Features
Multi-platform Review Management: Manage reviews across 100+ platforms
Automated Review Requests: Send automated requests through text and email
Customer Inbox: Centralizes customer communication across multiple platforms
AI Response Suggestions: Generates AI response suggestions for reviews
Pricing
$299 per month (for a single location)
Custom enterprise pricing
Best For: Established contractors looking to manage reviews across 20+ platforms
Advanced Tips for Contractor Local SEO Success
Delete City Pages
Delete city pages from your website. Example: “Emergency Plumber in [City]” is usually a doorway page that violates Google guidelines.
Purge Unindexed Blog Posts
Google has likely deindexed a significant % of your blog posts, and you should unpublish these from your website.
Use Local Schema Markup
Implement structured data to help search engines understand your business type, service areas, and customer reviews.
Build a Digital Brand
Ensure your company is sending consistent brand signals with DataPins, social media, Google Business Profile, and your business website.
Moving Forward With Local SEO Tools
Succeeding with local SEO doesn’t have to be a manual or painstaking process when you choose the right local SEO tools for your business.
The tools outlined on this page give contractors access to streamline processes like GBP optimization, review management, and lead generation.
Still, it’s essential to stay grounded in the reality that local sEO is not a set-it-and-forget-it proposition but rather something that requires ongoing effort and consistency.
Contractors who build out a digital brand through consistent digital signaling are the ones Google and AI platforms reward with visibility.
Selecting one or two of these tools for your business is a great way to get started enhancing your local SEO today.
TL; DR
Contractors can benefit from local SEO tools like DataPins, Whitespark, and SEMRush by gaining increased local visibility on Google and AI search.
