Roofing is very much a local business. Chances are, if you are a roofing contractor, you are not traveling three counties over to bid on jobs. So the “near me” searches become extremely important for lead generation and customer conversion.
But ranking in the Google Local 3 Pack isn’t easy. If it were, marketers would be out of a job. To rank high on coveted “near me” searches, you have to take care of many aspects of SEO. But one of the most critical factors that affect your “near me” search rankings are reviews.
Reviews are important factors for local ranking because they are one of the things the Google crawlers emphasize when indexing pages for relevant searches. And in case you were wondering why you would even want to rank high for “near me” searches, consider the following statistic: from 2016 to 2018, the frequency with which online consumers have used the “near me” keyword to find local businesses has increased by 900%. And those numbers are still rising in 2020.
So ask yourself this question: are you ranking well in “roofers near me” searches? If not, getting more roofers near me reviews should be your first step. Let’s look at how you can rank better locally using reviews.
Make it Easy
You’ll want to make it as easy as possible for customers to write reviews of your business. And using a go-to short link makes it incredibly easy. Shortlinks go straight to a page where people can leave a Google review of your business. It’s easy, it’s quick, and you can use the link every time you ask for a review. Be sure this link is present on your website and in any emails you send out to customers.
Leverage Existing Reviews
There is a way you can use the reviews you already have to rank higher on “near me searches.” Google has emphasized companies that reply to their customer’s reviews for their algorithm. What does that mean? It means that they are likely to rank your website higher if you regularly respond to the reviews people leave you on Google.
Now is the perfect time to go through all your old reviews and turn them into ranking gold very quickly. Not only does replying to reviews help you rank higher, but it also helps bring in more reviews. When people see that you are likely to react to their review, they will be more likely to leave one in the first place – especially if you make it a point to respond promptly to negative reviews.
Spruce up your Google My Business Page
As you may have already surmised, this next tip will require that you have a Google My Business Listing, which you most certainly should if you are a roofing contractor. If you don’t, drop everything and create one now.
Merely having a Google My Business page isn’t enough, though. Many small businesses lose out on reviews because they have inconsistent or inadequate content on their profile.
For example, say you worked for a resident and were pleased with the project. They want to leave you a useful review as a reward, but you have your business listed as “Donner Roofing LLC” on your Google My Business page, but the business card the happy customer has in his/her hands says “Donner Roofing.”
Now there is a doubt in her mind as to whether they are the same company. She abandons the review altogether, not wanting to give undue credit to a company she doesn’t know.
“Aha!” the happy customer thinks – they remember your face, so they’ll look at the pictures you have on your Google My Business profile to identify your company. Alas, that marvelous idea crumbles quickly as the customer finds that you have little to no pictures on your account.
Ensuring that your company name, address, and contact info are consistent across all platforms (digital, print, multimedia, etc.) is essential. An optimized Google My Business page will help you get more roofers near me reviews since people can verify their contractor holds a listing on GMB.
DataPins Makes Review Acquisition Easy
Getting more reviews is a crucial part of local SEO, and here at DataPins, we specialize in helping roofers get them. We developed software specifically to help you get more reviews, manage existing feedback, and make the whole task easier even for people who aren’t tech-savvy. Let us help you get more roofers near me reviews today.